PLANNING THE STATE'S LARGEST ANNUAL FUNDRAISER
1,200 donors annually Celebrate Swedish and their love for the Swedish Medical Center philosophy, the people and the quality of care. So much so, that they donate over $12M annually, activated primarily by this annual event. But, Swedish was in a growth mode and this growth required a higher level of giving - so their goal was to improve the case for giving during the live annual event. And you guessed it, they found someone capable of developing and presenting this complex new messaging - The Workshop.
Our approach was to refocus the message and storyline, and then enhance the live environment to support a new campaign strategy. The result: an increased level of donations. And more importantly, after several years of tuning, this growth continued each succeeding year. At the end of 3-years, we celebrated by developing a lovely campaign finale event for their donors, and then a unique grand opening experience for a new concept medical center, built in part with newly acquired donations. But those are both stories for another time.