LAUNCHING A VERY ANGRY BIRD INTO SPACE
What do you get when you combine two hugely famous icons - Angry Birds and the Seattle Space Needle? In this case, the #1 social media story worldwide for two days running!
Rovio Entertainment launched their new digital game "Angry Birds in Space" to a literal worldwide audience and needed as much attention as possible. Technically impossible until they found The Workshop; we designed a huge slingshot loaded with one big angry bird suspended from the Space Needle. As much an engineering feat as an attention getter, we proved the concept, fabricated and then deployed this 50-story Angry Bird spectacle to rave reviews.